obstacles
What makes the role of sustainability leader particularly challenging?
Potential Obstacles
Most organizations are in the business of making money; sustainability is secondary
The sustainability function itself is bolted-on, based on marketing and PR needs
People focus on the positive rather than honestly assessing opportunities for improvement (or the damage that is being done)
Resources go toward reporting on the past rather than changing the future
People have a knee-jerk reaction to sustainability — there is a negative stereotype
The sustainability team doesn't have the financial credibility of other business leaders
People use the past to gauge what is possible in the future